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Daishichi’s increasingly global fame owes to its ability to accommodate opposites: new technology with traditional techniques, modern marketing with older industry practices, and contemporary flavor trends with ancient styles. The brewery’s success is also tied to its 10th generation owner, Ohta Hideharu, a man who brings to social interactions all the refined formalities you’d expect from the equivalent of sake royalty, but who brims with an endearing, child-like excitement beneath it all. Ask about his brewery and that excitement spills over into giddy explanations of…

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